✨ Open Call: Writers, Bloggers & Podcasters – AURA Digital Launching October 10



I’m preparing to launch AURA Digital on World Mental Health Day, October 10, 2024 – a new online platform for my moving image artworks and AURA Texte essays exploring culture, feminism, and technology.

As part of the launch, I’m putting together a press and media campaign and would love to connect with:

 🎙 Podcasters who cover creativity, digital art, feminism, or mental health
 📰 Journalists & Editors looking for new media stories or launch coverage
 📚 Art Bloggers & Critics interested in experimental moving image work

If you’d like to receive the press release, see preview stills, or even arrange an interview about the project, please DM me or email me directly:
 📧 brightonartsclub@hotmail.co.uk

The platform will feature:
Premieres of new moving image works by Sarnia de la Maré FRSA
Archival screenings from past projects
Essays and cultural commentary

Let’s collaborate to make this launch a conversation about the future of digital art and wellness through art practice.

👨🏼‍🎨 More about the Artist Sarnia de la Maré FRSA https://lnkd.in/e2mkrYSC

🔗 www.digitalaura.art

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Press

Press Release

For Immediate Release
Artist Sarnia de la Maré unveils a feminist triptych-in-progress: self-portraiture, satire, and the fragile stage of modern womanhood

Sarnia de la Maré FRSA has released City Chicks, the third work in her ongoing selfie-art series, joining The Bridesmaid and Tribal Grandmother to form what is emerging as a powerful triptych-in-progress. This body of work places the artist herself at the centre of a conversation about women, performance, and fractured identity in the digital age.

  • The Bridesmaid (2025) uses Victorian layering techniques and double exposure to create a ghostly, painterly portrait. The work highlights historical erasures of women’s agency while reasserting presence through layered time.

  • Tribal Grandmother (2025) — in both monochrome and a blue-wash colour version — invokes the matriarchal figure as symbol of wisdom, strength, and continuity. The piece speaks to generational memory and the silencing of elder voices in contemporary culture.

  • City Chicks (2025) moves into satirical territory. Here, three golden, mirrored figures tread on fragile eggshells while oversized chicks look on. Bleeding toes expose the cost of “walking on eggshells” for public image, while the absurd chick imagery critiques the infantilisation of women and the absurdity of performance.

Together, these three works form the opening act of a broader project that reclaims the selfie as intellectual and artistic rebellion. The repetition of the artist’s own body—mirrored, fractured, reimagined—collapses the divide between artist, subject, and critic, making the work both personal and universal.

The triptych establishes the tone for the larger series-in-progress: an evolving dialogue between history, myth, and satire, with women’s visibility and vulnerability at its core. Collectors now have the opportunity to acquire these works at their inception, as the series expands into a fuller exploration of identity, endurance, and feminist commentary.

City Chicks is now available exclusively through de la Maré’s Saatchi Art store.

About the Artist

Sarnia de la Maré FRSA (also known as iServalan) is a multidisciplinary artist, musician, and writer whose work spans visual art, music, and experimental cinema. Her practice often integrates feminist critique, neurodiverse awareness, and environmental commentary.

Press Contact

Visit My Saatchi Gallery

For interviews, images, or further information, please contact:
sarniadelamare@gmail.com